春节期间餐饮市场呈现四大特点
<SPAN lang=EN-US>(</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">湖南日报讯</SPAN><SPAN lang=EN-US>)</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">（记者</SPAN> <SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">齐中熙）今年春节黄金周期间，全国餐饮市场持续火爆。中国烹饪协会通过对全国餐饮市场和重点餐饮企业的监测表明，全国餐饮市场形势呈现四大特点。</SPAN><SPAN lang=EN-US> <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"> 一是各地餐饮企业经营普遍看涨。春节期间，北京市</SPAN><SPAN lang=EN-US>28</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">家餐饮企业</SPAN><SPAN lang=EN-US>132</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">个餐饮网点实现营业额</SPAN><SPAN lang=EN-US>3000</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万元，同比增长</SPAN><SPAN lang=EN-US>27</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">．</SPAN><SPAN lang=EN-US>8</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">％；南京市</SPAN><SPAN lang=EN-US>20</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">家大中型餐馆餐饮企业实现销售额</SPAN><SPAN lang=EN-US>1500</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万元，增长</SPAN><SPAN lang=EN-US>15</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">％；武汉市餐饮企业实现营业收入</SPAN><SPAN lang=EN-US>1</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">．</SPAN><SPAN lang=EN-US>84</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">亿元，增长</SPAN><SPAN lang=EN-US>15</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">．</SPAN><SPAN lang=EN-US>1</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">％；西安饮食服务集团旗下的</SPAN><SPAN lang=EN-US>50</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">多家餐饮企业营业总额达</SPAN><SPAN lang=EN-US>1242</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万多元，增长</SPAN><SPAN lang=EN-US>15</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">％以上。</SPAN><SPAN lang=EN-US> <o:p></o:p></SPAN></FONT></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"> 二是外出就餐更趋时尚，消费观念不断改变。随着生活质量的不断提高，人们消费观念逐步改变，人们更愿意花钱“买时间”“买清闲”，在外就餐成为黄金周期间的消费时尚。许多餐饮企业年夜饭提前二至三个月，甚至半年前就开始预订，而且春节前半个月大都被预订满了。节日期间，各地餐饮场所一度出现“限时消费”“排队等位”等现象。</SPAN><SPAN lang=EN-US> <o:p></o:p></SPAN></FONT></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"> 三是各地商家精心准备，促销活动丰富多彩。为迎接黄金周到来，各地商家经过充分准备，争相开展了主题餐饮活动，并在春节期间推出了各自特色的促销活动。</SPAN><SPAN lang=EN-US> <o:p></o:p></SPAN></FONT></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"> 四是外卖成为新看点。由于餐饮企业受节日期间和营业空间的限制，所以一些精明的商家把目光转向外卖经营上，以此作为扩大营业收入新的增长点。像北京丰泽园的八大件和六味礼盒在大年三十前外卖就达</SPAN><SPAN lang=EN-US>2000</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">多万元。</SPAN><SPAN lang=EN-US> <o:p></o:p></SPAN></FONT></P>
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