天津同仁堂1.06亿吞下“狗不理”
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0; mso-char-indent-size: 10.5pt"><FONT size=3><SPAN lang=EN-US>(</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">东方早报讯</SPAN><SPAN lang=EN-US>) </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"> 昨天上午，随着天津产权交易中心内的一声槌响，曾有“津门三绝”之称、近</SPAN><SPAN lang=EN-US>150</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年历史的知名餐饮老字号天津“狗不理”就此“易主”。经过上百个回合的叫价，另一老字号天津同仁堂股份有限公司出价</SPAN><SPAN lang=EN-US>1.06</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">亿元成为新主，竞得狗不理包子饮食（集团）公司</SPAN><SPAN lang=EN-US>70%</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">股权。而此前最被看好的浙江同方投资公司以</SPAN><SPAN lang=EN-US>100</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万元之差落败。</SPAN> </FONT></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">据悉，此次“狗不理”国有资产整体转让出让标的额为</SPAN><SPAN lang=EN-US>1520</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万元，以此为底价进行竞价转让，竞标成功的企业将占有天津狗不理包子饮食（集团）公司及其子公司高达</SPAN><SPAN lang=EN-US>70%</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">的股权。国有资产出售后，“狗不理”国有资本将全部从该企业退出，改制为由社会企业法人和企业内部职工共同出资的集团有限责任公司。</SPAN><SPAN lang=EN-US> </SPAN></FONT></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">直到昨天开拍时，已出现过数个不同猜测版本的竞拍企业终于浮出水面。共有</SPAN><SPAN lang=EN-US>6</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">家企业参加此次“狗不理”的国有资产整体拍卖，分别是浙江同方、天津同仁堂、天津浩天集团、杭州佑康食品有限公司、马兰拉面快餐连锁有限责任公司和广东德豪润达电气股份有限公司。其中，天津同仁堂是最大的黑马，直至拍卖前一天晚上才传出将参加竞拍。</SPAN><SPAN lang=EN-US> </SPAN></FONT></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">当价格拍卖到</SPAN><SPAN lang=EN-US>4080</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">多万元时，其他企业放弃竞价，浙江同方则和天津同仁堂展开了</SPAN><SPAN lang=EN-US>114</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">次叫价“周旋”，最终天津同仁堂以</SPAN><SPAN lang=EN-US>1.06</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">亿元入主“狗不理”。“我们是抱着很大的信心来的。”谈起拍卖，浙江同方投资公司董事长朱志平显得很无奈。拍卖前，浙江同方是唯一被传最有可能拍得“狗不理”的企业。该公司经营范围涉及证券投资、房地产业、娱乐业，其竞拍目的是借此提高公司品牌形象，尝试涉足餐饮领域。朱志平表示，获得老字号是企业发展的捷径，一个老字号品牌不是一个新兴民营企业能在数年内培育成的。</SPAN><SPAN lang=EN-US> </SPAN></FONT></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">正是抱着这种志在必得的心态，浙江同方在拍卖价叫到</SPAN><SPAN lang=EN-US>1.05</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">亿元时仍然举牌，但最终被天津同仁堂以</SPAN><SPAN lang=EN-US>100</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万元的微弱优势击败。朱志平昨天对拍卖结果表示不满，但他暂时拒绝解释原因。</SPAN><SPAN lang=EN-US> </SPAN></FONT></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">“狗不理”整体拍卖不是求钱，而是求新机制。</SPAN><SPAN lang=EN-US>2004</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年是“狗不理”经营史上效益最好的一年，狗不理包子饮食集团下属直营店的全年营收为</SPAN><SPAN lang=EN-US>7500</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万元，如加上连锁店，总额达</SPAN><SPAN lang=EN-US>2.1</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">亿元，营收比</SPAN><SPAN lang=EN-US>2003</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年增长逾</SPAN><SPAN lang=EN-US>41</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">％。正是为了引入一个新的经营机制，拓宽发展道路，它才决定整体拍卖。</SPAN><SPAN lang=EN-US> </SPAN></FONT></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">据天津新华有限责任会计师事务所评估，狗不理公司总资产为</SPAN><SPAN lang=EN-US>11746.41</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万元，总负债</SPAN><SPAN lang=EN-US>8049.63</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万元，净资产达到了</SPAN><SPAN lang=EN-US>3696.78</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万元。事实上，在参加竞标的公告上，已经规定除了当日的竞标价外，受让的企业还必须承诺接手狗不理目前</SPAN><SPAN lang=EN-US>8000</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">多万元的债款，另外须注入</SPAN><SPAN lang=EN-US>3000</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万元作为增资扩股的资金。</SPAN><SPAN lang=EN-US> </SPAN></FONT></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN lang=EN-US><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">不过，天津狗不理的“转嫁”并不会对上海“狗不理”造成影响。目前天津“狗不理”在沪唯一网点位于南京东路</SPAN><SPAN lang=EN-US>450</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">号，其负责人王建平称，他们两年前和天津方面签订了加盟合同，定期支付商标使用费。因为和天津“狗不理”没有资产关系，所以加盟店在经营上拥有较大的自主权，而且其商标使用权有</SPAN><SPAN lang=EN-US>5</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年的加盟合同予以保障。</SPAN><SPAN lang=EN-US> </SPAN></FONT></P>
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