九江横峰葛源-岑阳美孚力图液压油-涡轮机油销售在影响润滑油消费主要原因的调查中,有一半以上的被调查者认为度是影响润滑油消费的主要因素。可以说社会已经进入了消费时代,因为润滑油产品在车辆上的使用效果并不能通过感觉和视觉马上知晓。需要赋予其可靠的保障。
在绝大多数消费者尚不了解油品应按级别优先选择的情况下,消费者常常把和等同起来,混淆两者的差别。
实际上,国外的低端产品未必就高,有些还不如国内。消费者首先选择是出于躲避市场风险的一种本能,而产品的度往往左右着消费取向,这也是大多数国内外企业非常注重打造度的重要原因。
In the investigation of the main reasons of Lube oil consumption, more than half of the respondents believe that brand awareness is the main factor affecting Lube oil consumption. It can be said that society has entered the era of brand consumption, because the use of oil products in the vehicle effect can not be immediately known through feeling and vision. Need the brand to give its reliable quality assurance. In the vast majority of consumers do not yet understand the priority of oil products should be by the level of choice, consumers often brand and quality of the same, confused the difference between the two. In fact, foreign well-known brands of low-end product quality may not be high, some less than domestic well-known brands. Consumers first choose well-known brands out of an instinct to avoid market risks, and product brand awareness often determines the consumer orientation, this is also the most domestic and foreign enterprises pay great attention to building brand awareness of the important reasons